The greatest challenge in marketing
Every problem I’ve aimed to solve in my marketing career has revolved around authenticity at scale. By that I mean every B2B marketing problem really comes down to whether you can make
Brandon Giella
Brandon Giella is the founder of Snapmarket.co, a digital marketing agency specializing in organic content. He earned an MA in biblical studies and an MBA in finance. He lives with his wife, daughter, and son in Fort Worth, TX.
Back to basics
The latest AI tools can do so many things well, but I’m starting to believe they can’t do well the things that matter in marketing: high-quality writing and design. Beauty.
What works in marketing now
Now that the first two quarters of the year are over, I spent some time reviewing how our portfolio has performed across channels, asset types, media formats, and more to discover how we
Introducing Scale
Today we’re introducing a fourth layer of our process called Scale. For years we’ve been building a comprehensive marketing operation to formalize everything a small- to mid-market business needs to
How to write good
Writing good takes practice. Does that sentence strike you as odd? Shouldn’t it have been writing well takes practice? Writing is an art and a craft. As such, it, like jazz, combines