The value of context with AI
As AI tools become more part of our everyday workflows, one requirement to use them well is context. A tool like Claude gets more valuable the more it’s connected to, whether that’
Brandon Giella
Brandon Giella is the founder of Snapmarket.co, a digital marketing agency specializing in organic content. He earned an MA in biblical studies and an MBA in finance. He lives with his wife, daughter, and son in Fort Worth, TX.
Building a non-anxious business
The language of anxiety gives me some language for the zeitgeist in which we find ourselves. New AI tools launch every day, LinkedIn gurus recommend this GTM strategy or that bot, and doing
docs.snapmarket.co
Three years ago when we started Snapmarket, I sketched the initial idea of a three-by-three grid of activities to develop a solid marketing operation. That grid eventually became our method we
Thesis-driven marketing
A marketing message is an argument. “AI has overwhelmed talent acquisition teams” is a niche argument, but it’s an argument nonetheless—something that can be debated, defended, and proven right or wrong.
Out-teach your competition
Tech writer Kathy Sierra once said, “The best way to market is to out-teach your competition.” I’ve been thinking about this quote for new ways to create and publish effective content