Brandon Giella is the founder of Snapmarket.co, a digital marketing agency specializing in organic content. He earned an MA in biblical studies and an MBA in finance. He lives with his wife, daughter, and son in Fort Worth, TX.
The printing press left a wake of dismantled institutions. Scholars argue that disseminating information at that scale changed people’s relationships to religious and political organizations. We’re going through a similar period
I love pedantry. I am currently in the middle of a lifelong campaign to reclaim that word toward more positive connotations. For years I have told people that St Andrews, the Scottish city,
At the end of the day, marketing’s job is to grow revenue. Many components underlie that objective: brand awareness, technological transformation, sales operations, and so on. AI tools are increasingly capable toward
Marketing grows more technical by the day. Two years ago we weren’t fielding questions about canonical indexed pages in Search Console, AI search results and the potential demise of Google, or implementing
Every problem I’ve aimed to solve in my marketing career has revolved around authenticity at scale. By that I mean every B2B marketing problem really comes down to whether you can make
