What makes good storytelling?
A client and I were talking yesterday about an Instagram campaign to reshape the culture of his industry. The challenge is helping his team understand the power of storytelling in that way. They
Brandon Giella
Brandon Giella is the founder of Snapmarket.co, a digital marketing agency specializing in organic content. He earned an MA in biblical studies and an MBA in finance. He lives with his wife, daughter, and son in Fort Worth, TX.
Differentiate on quality.
Lately I’ve been ordering cortados instead of lattes. They have less milk, so the espresso comes through punchier, complexier, sophisticated. I’m increasingly drawn to this posture in other areas. For example,
Anthropology and epistemology: The two towers
The two towers casting their long shadows over the AI landscape are anthropology and epistemology. Anthropology addresses the question of what it means to be human, while epistemology addresses the question of how
How to get started with Claude Design
Last week Claude released its latest product, Claude Design, which some are hailing a “Figma” and “Adobe” killer. Figma’s stock was down 7% on the news. That’s because Claude can now
Building an agent-ready business
For the last few months I’ve been venturing down the red-pilled rabbit hole of agentic processes built on the latest advancements in AI. I’m getting more and more calls about