Agentic revenue
At the end of the day, marketing’s job is to grow revenue. Many components underlie that objective: brand awareness, technological transformation, sales operations, and so on. AI tools are increasingly capable toward
Brandon Giella
Brandon Giella is the founder of Snapmarket.co, a digital marketing agency specializing in organic content. He earned an MA in biblical studies and an MBA in finance. He lives with his wife, daughter, and son in Fort Worth, TX.
Priorities and planning
Marketing grows more technical by the day. Two years ago we weren’t fielding questions about canonical indexed pages in Search Console, AI search results and the potential demise of Google, or implementing
The greatest challenge in marketing
Every problem I’ve aimed to solve in my marketing career has revolved around authenticity at scale. By that I mean every B2B marketing problem really comes down to whether you can make
Back to basics
The latest AI tools can do so many things well, but I’m starting to believe they can’t do well the things that matter in marketing: high-quality writing and design. Beauty.
What works in marketing now
Now that the first two quarters of the year are over, I spent some time reviewing how our portfolio has performed across channels, asset types, media formats, and more to discover how we