We like thinking in systems for our marketing operations. As a general rule, the more consistent you can be for anything in life, including marketing, the more successful you will be.  To be

My favorite city on earth is Oxford, England. (Sorry, Paris. Love ya.) If you’ve ever been there, you can easily imagine Tolkien and other greats taking a stroll through Addison’s Walk

The printing press left a wake of dismantled institutions. Scholars argue that disseminating information at that scale changed people’s relationships to religious and political organizations. We’re going through a similar period

I love pedantry. I am currently in the middle of a lifelong campaign to reclaim that word toward more positive connotations. For years I have told people that St Andrews, the Scottish city,

At the end of the day, marketing’s job is to grow revenue. Many components underlie that objective: brand awareness, technological transformation, sales operations, and so on. AI tools are increasingly capable toward