How to find your business story: Who
Five essential questions help you discover the story of our brand: Who, what, why, where, and how. These questions are adapted from a book called Crossing the Chasm by Geoffrey Moore, and they’
F1 teams are slow.
Lately I’ve been watching a lot of Drive to Survive on Netflix because my South African teammates are obsessed with F1, and I’ve noticed this tension: In order to be extremely
A new era for Snapmarket
We published a new website to clarify our message and services, and we invite you to schedule a call if you’d like to clarify your own—or at least catch up over
What’s the value of a marketing agency in the age of AI?
New AI tools push marketing production costs toward $0. As a result, the value for marketing teams—or really most knowledge workers—shifts from production toward coordination, judgment or strategy, and trust or
A theory of knowledge
Over the last three years, we’ve experienced a grand experiment in the use of AI—what it can do, what it can’t do. Everyone has a theory, but I’m convinced