How to find your business story: Who
Five essential questions help you discover the story of our brand: Who, what, why, where, and how. These questions are adapted from a book called Crossing the Chasm by Geoffrey Moore, and they’
Brandon Giella
Brandon Giella is the founder of Snapmarket.co, a digital marketing agency specializing in organic content. He earned an MA in biblical studies and an MBA in finance. He lives with his wife, daughter, and son in Fort Worth, TX.
F1 teams are slow.
Lately I’ve been watching a lot of Drive to Survive on Netflix because my South African teammates are obsessed with F1, and I’ve noticed this tension: In order to be extremely
A new era for Snapmarket
We published a new website to clarify our message and services, and we invite you to schedule a call if you’d like to clarify your own—or at least catch up over
What’s the value of a marketing agency in the age of AI?
New AI tools push marketing production costs toward $0. As a result, the value for marketing teams—or really most knowledge workers—shifts from production toward coordination, judgment or strategy, and trust or
A theory of knowledge
Over the last three years, we’ve experienced a grand experiment in the use of AI—what it can do, what it can’t do. Everyone has a theory, but I’m convinced