Building an agent-ready business
For the last few months I’ve been venturing down the red-pilled rabbit hole of agentic processes built on the latest advancements in AI. I’m getting more and more calls about how
AI in Marketing
What’s the value of a marketing agency in the age of AI?
New AI tools push marketing production costs toward $0. As a result, the value for marketing teams—or really most knowledge workers—shifts from production toward coordination, judgment or strategy, and trust or
Coordination: +50% of your time
How much time do you spend just coordinating information?
Think about it. Emails, phone calls, texts, Slack messages, comments in Figma, comments in your project management tool—the list goes on.
For business
Coordinate AI.
Last week I mentioned the MIT study showing that 95% of organizations found zero return on $30–40 billion invested in AI tools. The problem isn’t AI per se. The problem is
Vibe marketing is real.
Fintech company Ramp just posted for a "Vibe Growth Marketing Manager" who can "use AI tools, LLMs, no-code/low-code platforms, and smart automation to rapidly unlock new growth channels, improve