The work is never just “the work.”
I've been obsessing over this blog post for weeks. It's called "The is never just 'the work'" by Dave Stewart, and it includes graphics from
Coordination: +50% of your time
How much time do you spend just coordinating information?
Think about it. Emails, phone calls, texts, Slack messages, comments in Figma, comments in your project management tool—the list goes on.
For business
Marketing reflects internal clarity.
Marketing is just the external outworking of internal clarity. Over the last few weeks, we’ve been getting much more embedded with clients on high-level strategic work—not just messaging, branding, and podcast
The entrepreneur’s equation
Every entrepreneur faces the same fundamental challenge: how to grow sustainably while maintaining quality and meaning. Last week, while Jarrod and I worked through our “coordination problem,” I realized this tension could be
Coordinate AI.
Last week I mentioned the MIT study showing that 95% of organizations found zero return on $30–40 billion invested in AI tools. The problem isn’t AI per se. The problem is